Cole Krum Chevrolet

New Chevrolet Dealership

Vicksburg, Michigan // 22,400 sq. ft.

 Client Challenge

As part of Cole Automotive Group’s new Chevrolet Updated Image Program, several facilities throughout West Michigan underwent changes and renovations in order to improve customer service, access, and visibility. The company decided to close the existing Cole-Krum Dealership in Vicksburg and build a replacement facility in the adjacent town of Schoolcraft. TowerPinkster was tasked with developing the new car sales and service facility to conform with Chevrolet’s new image design requirements.

TowerPinkster Solution

TowerPinskter kicked off the design process by meeting with Cole Automotive Group to understand the complex processes of their sales and service teams. Using this insight as well as data collected from programming efforts, our team created a building that’s focus is customer service while exuding the Chevrolet brand. The exterior features a towering entry that opens to a high volume, modern showroom with clear, unobstructed views to the outdoor show areas. The service lanes, service write space, and waiting areas are also open to the entire facility which creates simple way-finding for customers. The adjacent locker room and break room allow easy access from the service floor while maintaining proximity and views to these technical areas. With a new modern feel and an open, expansive floor plan, employees can provide superior customer service to support their sales efforts.

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