Mercedes-Benz

Mercedes-Benz of Louisville

Louisville, Kentucky // 63,300 sq. ft.

The renovation project at Mercedes-Benz of Louisville focused on transforming the dealership’s interior spaces to align with the latest Mercedes-Benz Evolution Facility Guidelines and Design Standards. The aim was to enhance customer interactions and create a modern, luxurious atmosphere that reflected the prestige of the brand.

The project began with the design and construction drawings, carefully tailored to meet the requirements set forth by Mercedes-Benz. The customer-facing areas were completely overhauled. Interior finishes and materials were replaced throughout the facility to comply with the updated standards, giving the space a sleek, contemporary feel.

A significant portion of the renovation centered on the showroom and sales areas. The new layout was designed to improve customer flow and experience, with a greeter station taking center stage. One notable change was the removal of visible offices for sales consultants and managers, maintaining a more open, customer-friendly environment.

In keeping with Mercedes-Benz’s experiential environment standards, digital displays were installed on the main stage, accompanied by focused lighting that drew attention to key areas and vehicles on display.

The customer lounge and café were not overlooked. Both spaces were modernized to provide a more inviting and comfortable atmosphere, perfect for relaxation or casual conversations. New furniture was also introduced throughout the lounge and informal sales consulting areas, further elevating the customer experience with comfortable, stylish seating.

In the end, the renovation successfully achieved its goal: to create a state-of-the-art facility that embodied the luxury and innovation of the Mercedes-Benz brand, while ensuring an enhanced, seamless experience for every customer who walked through the doors.

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