Crain’s Grand Rapids Business has recognized Kelsey Groesbeck, Director of Building Science at TowerPinkster, as one of its Notable Leaders in Sustainability for 2025. The honor highlights Kelsey’s impact as a driving force behind sustainable design and building performance in West Michigan and beyond.

Championing Building Science and Sustainable Design

Kelsey founded and leads TowerPinkster’s Building Science team, a group committed to advancing building performance, occupant health, and sustainable strategies. Under her leadership, the team incorporates data-driven design practices, performance modeling, and certification pathways into the firm’s projects, ensuring sustainability is a core design principle rather than an afterthought.

As chair of TowerPinkster’s sustainability committee, Kelsey guides firmwide initiatives aimed at reducing environmental impact, increasing operational efficiency, and raising health and wellness standards across projects. Her influence has positioned TowerPinkster as a leader in sustainable innovation within the architecture and engineering fields.

Professional Achievements and Project Leadership

Among her many career accomplishments, Kelsey’s most significant achievement is the creation of TowerPinkster’s Building Science department, which now serves as a model for other firms. She also led the sustainability strategy for a 485,000-square-foot research facility in Portage, Michigan, helping the project earn LEED Silver and WELL Platinum certifications. This dual recognition not only demonstrates technical excellence but also provides a reproducible framework for future sustainable design projects.

Leadership Beyond the Firm

Kelsey’s commitment to sustainability extends beyond her role at TowerPinkster. She actively participates in regional climate initiatives, frequently sharing her expertise as a speaker on sustainable building practices. Additionally, she is a member of the Grand Rapids 2030 District Professional Partner Group, working with peers to advance bold energy reduction and carbon-neutral goals for the region.

Recognition and Impact

Receiving the Notable Leader in Sustainability 2025 award reflects Kelsey’s steadfast dedication to transforming the built environment into a healthier, more resilient, and more sustainable future. Her leadership not only pushes forward TowerPinkster’s mission but also influences the broader conversation about sustainability in West Michigan and sets a benchmark for future professionals.

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